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Privacy Policy

Last updated: 27/09/2025

1. Introduction

SEOLara ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our SEO optimization platform and services.

This policy complies with the EU General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and other applicable European data protection laws.

2. Data Controller

SEOLara is the data controller for your personal data. You can contact us at:

  • Email: privacy@seolara.com
  • Address: [Your Company Address]
  • Data Protection Officer: dpo@seolara.com

3. Information We Collect

3.1 Personal Information

  • Account Information: Name, email address, company name, job role
  • Authentication Data: Password (encrypted), OAuth tokens
  • Profile Information: Profile picture, preferences, settings
  • Billing Information: Payment details, billing address, VAT number

3.2 Usage Data

  • Platform Usage: Features used, scan history, chat interactions
  • Technical Data: IP address, browser type, device information
  • Analytics Data: Page views, session duration, user interactions

3.3 Website Data

  • SEO Data: Website URLs, meta tags, content analysis results
  • Performance Data: Page speed metrics, technical SEO findings

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: To provide our SEO services and platform access
  • Legitimate Interest: To improve our services, prevent fraud, and ensure security
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with tax, accounting, and regulatory requirements

5. How We Use Your Information

  • Provide and maintain our SEO optimization services
  • Process payments and manage subscriptions
  • Send service-related communications and notifications
  • Improve our platform and develop new features
  • Ensure platform security and prevent fraud
  • Comply with legal obligations and resolve disputes
  • Send marketing communications (with your consent)

6. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Cloud hosting, payment processing, email services
  • Business Partners: Third-party integrations (with your consent)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger, acquisition, or sale

We never sell your personal data to third parties.

7. International Data Transfers

Your data may be processed in countries outside the European Economic Area (EEA). We ensure adequate protection through:

  • EU-US Data Privacy Framework compliance
  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the European Commission

8. Data Retention

We retain your personal data for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations (typically 7 years for financial records)
  • Resolve disputes and enforce agreements

Account data is deleted within 30 days of account closure, unless legally required to retain it.

9. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, contact us at privacy@seolara.com

10. Cookies and Tracking

We use cookies and similar technologies to:

  • Essential Cookies: Enable core platform functionality
  • Performance Cookies: Analyze platform usage and performance
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Deliver relevant advertisements (with consent)

You can manage your cookie preferences through our cookie consent banner or browser settings.

11. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Encryption in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication
  • Employee training on data protection
  • Incident response procedures

12. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or platform notification at least 30 days before they take effect.

14. Contact and Complaints

For privacy-related questions or to file a complaint:

  • Email: privacy@seolara.com
  • Data Protection Officer: dpo@seolara.com

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data properly.